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If you were to ask what makes someone go to the Man Repeller's blog, they would definitely tell you that it's all about the content she uploads and the amazing stories she posts. However, if you want to attract views and traffic to your blog, creating good content is good but often not enough. This is why we decided to take a look at what some bloggers such as Leandra Medine aka Man Repeller do to drive traffic to her main social platform: her blog. Why is traffic important you may ask? Well that's the only way to gain more followers, fame and ultimately attract brands for marketing purposes. From a business standpoint, you need traffic!
In order to give you a good overview of what you can do as a blogger to increase your traffic, we will start with the most obvious ones; that is Twitter, Facebook and Instagram. At the end of this post you will also find out top five advice to drive traffic to your social media platforms. Bloggers, Ready, Set, Go!
TWITTER - Humor
The Man Repeller uses Twitter to interact with her readers in a very casual way. She focuses on building a conversation with her followers rather than strictly talk about fashion.
Leandra obviously also posts some tweets about fashion such as seen in the following post. Man Repeller's secret is the use of humor, which is what her blog is all about. Through small and humorous tweets and a constant linkage to her blog, The Man Repeller drives traffic from twitter to her main website by giving out small extracts of content to the public, just enough to give you the tempation to go check out the full article on her blog.
FACEBOOK - Formal
Another tool to drive traffic to your website is Facebook. Man Repeller uses Facebook to communicate with her readers and post non-fashion related content. Contrasting from Twitter, the content on Facebook is more formal and professional. With Facebook you can write more on your post since you do not have a character limit. That gives you the opportunity to inform more and give more content in every post you publish. However, always be careful not to write too much. You do not want to give everything out on Facebook. You can write more but the point is to attract and tempt enough to drive traffic to your main platform: your blog. Again, The Man Repeller constantly refers to her blog with a tiny URL.
Last but not least: Instagram, the most popular social media platform for fashion bloggers. The Man Repeller has over 845,000 followers on Instagram, which is by far, after her blog, her main major medium of communication. While Twitter's and Facebook's goal is to drive traffic to her blog, Instagram is also used to upload original content. It acts as second blog the way Twitter and Facebook can't. The key to this medium is to be direct with what you represent as a brand, which means that the content you post has to be directly correlated to what you are known for. You need to create a homogeneous image through in and through out. The Man Repeller only posts things she creates or talks about in her website, so you can see Instagram as an opportunity to promote your brand and not like Facebook and Twitter that also work as mediums to relate and interact with your readers.
So next time you think of posting a picture of that funny angry cat on your website´s instagram account think again. There is always the right medium for the right content and its up to you to discovers what goes well with your audience. Do you want to be funny? formal? Think about it carefully.
DRIVING TRAFFIC 101
Here is our own little Blog 101 guide made with advices we learned from The Man Repeller that she does to drive traffic to her website and keep conntected with her readers. Learn from them!
1. Brand alignment and image- Leandra has created a voice and overall brand image that transcends any one medium of consumption but works well together amongst all. For instance, her Twitter, Instagram, and website all work harmoniousley together and have the same brand message which brings creates a cult like following. 2. Frequency and amount - Leandra posts quite often and has several different posts a day. This allows her to be relevant all the time. She creates content- and to satisfy people you have to have consistently good content and have it quite often. 3. Stays on trend- Leandra always ties in current and important trends that are happening on a more macro level. This allows her to be a journalist in a sense but her opinion is usually within the boundary of what she knows best which is fashion. For example, when the new iPad will come out she will do a post on technologies relevance with high fashion (wearable technology). 4. Very outgoing and friendly to fans. Leandra knows how to connect on an intimate level with her fans. She lets them feel as if they are her best friend and are reading her diary through her candid sense of humor and shamelessness. This allows woman to laugh at her mistakes in order to feel better about their own imperfections. 5. Collaborations - The Man Repeller works with the best brands such as Valentino, Samsung, Superga, etc. and has constant appearances with various other high- status celebrities which keeps her appeal.
So now that you have all the tips from the pro, stop reading and start posting!